If you’re in the know about plant-based goodness and green natural beauty, That’s Chelsea, aka Chelsea A. Williams, will be no stranger to you.

A force to be reckoned with, she’s a wellness warrior on a mission to improve the health of communities around her and to inspire change. And inspire she does.

What do you think of when you hear the word “wellness”?

You might envision your morning meditation or daily golden milk latte. Or you might think of wellness as a total hoax (you’ll never understand vaginal jade eggs).

Chances are you’re somewhere in between. Whatever side of the spectrum you skew towards, there’s one thing we can likely all agree on: wellness does not imply science.

At the dawn of the supermodel there was Beverly Fink, make-up artist to the stars.

Her career reads like a fashion week fairytale, full of the glitz and glamour one would expect, but in 2010 after decades of working in the industry, Beverly was diagnosed with chronic autoimmune and inflammatory condition.

When it comes to your beauty routine... Well, things can get complicated. When you think about the products you're using, do you actually know the ingredients in them? 

Everything that we put on our skin slowly but surely sinks in and makes its way into our bloodstream, tissues and organs. 

In celebration of Africa Day this month, we’re going back to its roots. Literally.

You know what this means… adventure time. Bust out your explorer hat, and come along with us as we venture into the far depths of Africa where its rugged environment boasts some of the most nutrient-rich and ecologically diverse ecosystems out there.

The Intrepid Beauty Series: Meet Rebecca Casciano

Next up we have our sassy redhead from Brooklyn, NYC. A clean beauty makeup artist come Sacred Beauty Extraordinaire.

C’mon, we’re going on a trip.  Next stop: the Latin America.

From maca to chia seeds, yucca to açaí, cacao to lucuma, it’s really strength to strength down there. But on this adventure, we’re headed deep into the Amazon for one thing in particular. In search of what?  None other than the superfood superstar Camu camu.

On our ventures, we’ve met some pretty incredible individuals who are climbing new horizons making a better world. How awesome is that? Women and men following their own path, connecting new dots and leaving little nuggets of wisdom along the way.

What does your skincare ritual look like?  

Ok, we’ll be honest with you, this is sort of a trick question.  You might not have a skincare ritual.  Not yet.

There’s something about Scandinavian concepts of living. Clean lines with a minimalist approach. We’ve been buying into their beautifully simplistic interiors for decades, and with good reason why.

While Hygge, the Danish idea of cozy living, has been huge in the last year, now “lagom” has quietly elbowed its way into the spotlight as an ideology for life. Never heard of lagom? Well we’re here to enlighten you… 

Shea butter comes from the shea nut, and lavender essential oil comes from lavender flower. Obvious enough, right? But at LUXE Botanics, when we know there’s a more sustainable, natural or high-tech way to source ingredients—without compromising on performance—we get creative.

There are armies of skin care brands and marketers determined to push their products by using words that make you believe they’re the most effective and the least harmful to their distinct advantage. But what do these terms really mean? We break it down so you can be an informed consumer.

Take back your power!

Don’t Be a Greenwashing Victim: There are unfortunately a bevy of products out there that tell you they are “chemical-free” and completely “natural” and “pure,” but many times it means something far different than what you imagine.

Are Citrus Oils Safe For My Skin?

You may’ve heard that some essential oils—citrus oils in particular—have phototoxic properties. However this is not entirely accurate as citrus oils have many amazing skin benefits, so it makes sense to learn how to use them wisely as part of a healthy skincare regimen.